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Experience Matters

23 years of experience are just the beginning

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Cutting Edge Editorial For USA Networks

IN PLAIN SIGHT SEASON FINALE

Full Turnkey Creative Execution

AL DÍA 2013 BRAND CAMPAIGN

Strategic Positioning

CAPTURING AMERICA'S GROWING BICULTURAL MARKET

High Fashion Editorial

INTRODUCING KATHERINE JETTER'S STUNNING NEW COLLECTIONS

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Experience Counts

With over 23 years of proven marketing, advertising and production experience, we understand that creativity is not just an art. It’s also a science. It’s about blending the right mix of conceptual thinking and strategic messaging through the right media channel—to create the perfect connection with your audience, get your message heard, and consistently reinforce your brand.

The Creative Exchange provides creative development, production and post-production services to marketing agencies and blue-chip companies in a variety of industries. Whether your message is in English or in Spanish, regardless of the media or industry, our goal is the same: to develop powerful messaging that speaks to consumers on their terms, while helping you drive sales.

The Creative Exchange is a certified HUB in the State of Texas.

CarlosRivero

Carlos Rivero | President
Carlos Rivero has over 23 years of advertising experience focusing on creative direction and broadcast production. After receiving a B.A. from The Ohio State University, Carlos began his career as a producer for Univision.  He went on to write and produce fully comprehensive campaigns for Daimler-Chrysler, including work on the Chrysler, Jeep, Dodge, and Plymouth brands at national and regional levels. Carlos then led campaigns for several other blue chip clients for top advertising agencies.  These clients have included McDonald's, Nestlé, Six Flags, and Southwest Airlines. In 1998, Carlos founded the Latino division of Moroch, a national level advertising agency and led it for seven years.  In 2005, Carlos founded The Creative Exchange.

The Creative Exchange currently develops creative in several capacities for brands such as Conn's, Sears Optical, Auto Zone, Al Día, Pepperidge Farms, Mercedes-Benz Financial, Torchmark Corporation, Academy Sports + Outdoors, AEP, American Quarter Horse Association, Caddis Partners, Cassidy Turley, Chevrolet and Honda, among others.

 

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